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Entenmann’s
When Entenmann’s looked to extend their offerings beyond its well-known brand as a premium baked goods provider, they enlisted the experience of DSE Marketing & Licensing. David’s extensive network of manufacturers, distributors and sales outlets were the key to opening up profitable new channels.
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Yoo-hoo
Yoo-Hoo’s first attempt to launch an ice cream novelty product ran into a big problem – it simply didn’t taste like the beverage. David was brought in to help develop a product that tasted and smelled exactly like the original, and it became a successful staple in thousands of outlets nationwide.
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FrozFruit
DSE took a stagnant brand, FrozFruit, and made it into a household name almost overnight. David’s unique approach to marketing, brand-building and promotion made the company what it is today.