Frozfruit was founded in the late 70’s and entered the New York market for the first time in the 1980’s. By the mid 1990’s the company faced several challenges. It’s brand had become stale and competition for space was exceptionally fierce.

DSE developed marketing and advertising programs including, bus tails, aerials, guerilla marketing, sponsorships and line extensions in a concerted effort to revitalize the brand.

At the same time, DSE created new channels of distribution, and developed new products and extended product lines, targeting specific ethnic preferences. Dual language package labeling and other innovative strategies were employed to support these initiatives.

The result was a newly energized consumer base that increased in both number and rate of purchase.