DSE Marketing & Licensing

Barney & Co.

When Barney Premium Foods was acquired by an investment team new to the food industry, they contracted DSE to take on the challenge of building their brand.

DSE worked with the management team of this established almond butter company to identify new growth areas and formulated a plan for success.

Using a management model similar to that implemented when David was owner of the Frozfruit Company, DSE was able to take the company to an entirely new level. By installing a new plant manager, cleaning up production proesses and dramatically increasing efficiencies, DSE installed third-party audit procedures and certifications enabling the company to secure national private label and club business.

Within six months sales had increased significantly and almond butter was being purchased as an ingredient for many national brands. The company is now on the map with larger concerns and showing up on store shelves from Maine to California.

Barney & Co. Case Study

 

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