Mister Cookie Face had been a family owned and operated business since 1992. In 2004 DSE was contracted by Mister Cookie Face to broker a licensing deal with Yoo-Hoo to manufacture an ice cream verion of their iconic beverage.

After successfully implementing the Yoo-Hoo program, the management of Mister Cookie face charged DSE with building a national reputation for its own company in the private label co-packing business. Within a matter of months, a line of organic ice cream was developed followed by a series of products that steadily built both the organic side and traditional ice cream channels.

The strength of our business relationships, integrity of the DSE company allowed a fast growth track for Mister Cookie Face. In a short four-year period DSE and Mister Cookie Face management were able to increase sales by 30 million dollars.

This exceptional growth pace with regard to the strategic aspect of the products created, lead to a profitable sale of Mister Cookie Face in 2009.