As a longtime Yoo-Hoo beverage fan, David Edelstein was well aware that the company had attempted to market a Yoo-hoo ice cream novelty product in the past, but had failed spectacularly. The simple fact was, the ice cream product didn’t taste like the Yoo-hoo beverage.

DSE took on the challenge and succeeded in developing a product that tasted and smelled exactly like the Yoo-Hoo beverage. The result was an upscale extruded ice cream novelty product that made good on its promise!

DSE’s national sales and marketing network sold the product to thousands of outlets across the USA.

DSE’s licensing strategy was to provide consumers with the same pleasurable experience in all forms of brand delivery, aligning each product with the consumer’s core preference.